Debbie Miller
Franchise Owner, CEO and Co-founder
52 Weeks Marketing / Helper Heroes
Debbie brings experience in home care ownership, marketing and virtual assistant operations to help agency owners build the infrastructure for sustainable growth.
- Thu 9:30 · Building a $10M Agency
- Roundtable 06 · Get Your Evenings Back
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Debbie Miller owns one of the largest home care agencies in Tennessee, is founder and CEO of 52 Weeks Marketing and co-founder of Helper Heroes. With a background in pharmaceutical marketing, she moved into home care and never looked back, bringing a practical, no-nonsense approach to helping agency owners generate referrals, strengthen their teams and grow their businesses.
She shares practical strategies through her webinars, Mastering Home Care Marketing master classes and industry presentations. Her work extends beyond marketing to the operational infrastructure that makes growth possible: finding bottlenecks, clarifying roles, delegating well and building the support teams need.
Her newest program, the Growth Infrastructure Blueprint™, brings these strategies together in a nine-step framework for building a strong foundation or tuning an established agency.
Jonny Gross
Account Executive
Zingage
Jonny works with home care businesses to move through growth plateaus and build sustainable operations.
- Fri 9:45 · The Back Office Support That Saves You Time and Money
- Roundtable 01 · Filling the Bench
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Jonny is an Account Executive with Zingage. Based in Florida, he loves working with people to help them break through business plateaus and set up sustainable growth. Outside of work you can find him on a boat or a motorcycle.
Vanessa Petit-Phar, MBA
Enterprise Account Manager
Paradigm Senior Services
Vanessa helps home care organizations navigate payer operations, strengthen relationships and build strategies for sustainable growth.
- Thu 1:00 · US breakout: Maximizing Your Opportunity in the Midst of a VA Restructure
- Roundtable 05 · Finding Your Rainmaker
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Vanessa Petit-Phar, MBA, is an Enterprise Account Manager at Paradigm Senior Services, where she helps home care organizations master the complexities of payer operations and build sustainable growth. She partners with agencies and franchise groups to sharpen payer strategies, streamline operations and uncover opportunities that drive long-term success.
With a background in healthcare administration and business management, Vanessa brings a relationship-first approach to operational challenges across Medicaid, Veterans Affairs and other payer programs. Based in Miami, she focuses on building strong industry partnerships, simplifying complex processes and creating scalable solutions that expand access to care.
Brad Wolfe
Founder and CEO
Sourced
A former home care owner, Brad helps agencies understand their finances, improve profitability and make informed decisions about growth.
- Roundtable 02 · Follow the Money
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Brad Wolfe is the Founder and CEO of Sourced, a financial and consulting firm for the in-home care industry. Sourced works with more than 200 agencies, providing bookkeeping, billing, payroll, financial reporting, benchmarking and CFO-level advisory services, and supports more than half a billion dollars in annual client revenue.
Brad has also owned an in-home care agency, so he sees the industry from both sides. He regularly speaks to owners and franchise groups on financial performance, benchmarking, growth, valuation and preparing a business for an eventual sale.
